ATTENTION: Home Service Business Owners
ATTENTION:
Home Service Business Owners
STOP Burning Cash on Useless Digital Ads
- Reach More Homeowners
- Use A Strategy That Lets You Compete Efficiently
- Make More Money $$
Book a free consultation call now to discover how Neighborhood Kings can help you achieve your goals.
Why Is Digital Marketing The Wrong Choice For Your Home Service Biz?
Think about the last time you bought a product or a service from a company new to you.
Did you buy right away? Most likely not.
Generally, people need to see your brand 7-9 times before they buy.
For home service businesses, that number is closer to 4-5 times, since you fill an immediate need.
It can be hard and expensive to achieve that with digital marketing. There is simply too much competition out there putting up thousands of dollars towards ads. Plus, getting to that 4-5 touchpoint number requires complex multi-platform strategies and metrics.
I bet you scroll past thousands of ads a day without realizing you ever saw them. ChatGPT says we see 4,000 - 10,000 ads PER DAY.
Digital ads are good and necessary, but not the end-all be-all marketing tool.
🛑 STOP being creative
🛑 STOP lighting cash on fire
🛑 STOP reinventing the wheel
Now think about the last time you opened your mailbox and found a nice looking postcard.
Did you still throw it away?
Probably, but I bet you quickly looked at it and read it before you threw it out.
Even if your customer throws away your postcard marketings, they’re still touching them, taking time to look at them, reading them, before finally discarding them.
That is much more powerful than a digital ad.
But postcards are still not the end-all-be-all.
Here’s the key…
You need to pair digital AND local tactics to get those 4-5 critical touchpoints.
And those 4-5 touchpoints are most valuable when you HYPER-target a High Net Worth Neighborhood.
Here are the steps we take at Neighborhood Kings…
Step 1: Identify Your Target Neighborhoods
Where are you located? What neighborhoods do you work in? Where would you like to work more?
These are important questions to consider when choosing the area you want to hyper-target.
Factors to consider are home size, income levels, home ages, competition, budget, and growth goals. All of these criteria vary based on the nature of your business.
Through this process, we’ll help you narrow down the 1-2 neighborhoods to hyper-target.
Step 2: Start with EDDM
You might have already heard of EDDM (Every Door Direct Mail).It involves sending out postcards to tons of neighborhoods via USPS.
Have you tried it before? Maybe you know the ROI is really low. Like 1-3% low. 😬
Like digital ads, EDDM typically doesn’t work on its own. We need to hit your prospective customers in multiple ways so that they see your brand those critical 5 times that we’re looking for.
EDDM is just the first domino.
Step 2: Start with EDDM
You might have already heard of EDDM (Every Door Direct Mail).
It involves sending out postcards to tons of neighborhoods via USPS.
Have you tried it before? Maybe you know the ROI is really low. Like 1-3% low. 😬
Like digital ads, EDDM typically doesn’t work on its own.
We need to hit your prospective customers in multiple ways so that they see your brand those critical 5 times that we’re looking for.
EDDM is just the first domino.
Step 3: Install Yard Signs
Remember, we’re hyper-targeting a small neighborhood for an extended period of time.
When every prospect in that neighborhood is getting mail from you, our new job will be to leave yard signs in strategic locations.
Many neighborhoods have rules around where and how these signs can be posted. We’ll find out when we can post them in a high traffic part of that neighborhood, so you get the most eyeballs.
A lot of realtors do this — they put signs in a yard in front of a neighborhood that says, “Open House Here.” We’re gonna do the same! However, many businesses make their signs too complicated or don’t convey the right information. We’ll make sure they're designed and printed right.
Step 4: Join Community Groups
Okay, now we’re going to weave in some digital strategy.
NextDoor.com or Facebook Groups are amazing for getting involved in the community. They build trust with homeowners and of course get more touchpoints.
We’re going to post in these forums and ensure people see your logo (brand recognition!). We’ll also link back to your website, so homeowners can easily connect with you for a quote or call.
Step 4: Join Community Groups
Okay, now we’re going to weave in some digital strategy.
NextDoor.com or Facebook Groups are amazing for getting involved in the community. They build trust with homeowners and of course get more touchpoints.
We’re going to post in these forums and ensure people see your logo (brand recognition!). We’ll also link back to your website, so homeowners can easily connect with you for a quote or call.
Step 5: Re-Targeting
Have you ever been creeped out after you leave a website and that company’s ads follow you around the internet?
Well, it’s super effective and we’re going to copy that strategy (because it frickin works).
So first, we’re going to ensure tracking pixels are set up properly on your website. Then, we’ll set up re-targeting campaigns on Google and Facebook.
When that interested person from that neighborhood goes to your website, you'll be able to follow them around the internet and target them with display ads. This is a way more efficient use of your ad dollars than going head to head with the big guys’ $$$.
Step 6: Post Door Hangers
Finally, we’re going to leave door hangers with your company name, logo, and offer in your specifically targeted neighborhood.
Similar to the postcard, the homeowner needs to actually take off the door hanger in order to remove it – which means they'll read it.
Which is very good.
Step 6: Post Door Hangers
Finally, we’re going to leave door hangers with your company name, logo, and offer in your specifically targeted neighborhood.
Similar to the postcard, the homeowner needs to actually take off the door hanger in order to remove it – which means they'll read it.
Which is very good.
The Result
With all these touchpoints, we are building familiarity and trust with homeowners.
Think about this from your customer’s point of view:
✅ They see your yard signs
✅ They see your postcards
✅ They see you in Community Groups
✅ They see you everywhere online
✅ They see you at their door
There’s a good chance that all of this will result in word of mouth as well.
Own the Neighborhood
You’ll need 3-7 months to really make this work.
Think about any other aspect of your business: Getting good people, building productive crews, getting into operational flow, getting word of mouth recommendations… Each of these things take time. Because trust, relationships, and results take time!
You’ll probably doubt yourself and feel like it’s not working in months 2-3. This is normal. But that time is going to pay off massive dividends later on.
Because eventually you will own that neighborhood.
Words From Our Previous Clients
Our clients' success is our greatest achievement. Here's what they have to say about working with us
What Does It Cost?
At Neighborhood Kings, we specialize in creating impactful, results-driven strategies tailored to your unique business needs.
Satisfaction Guarantee
If we don't bring you a positive return on your investment, you’ll receive your money back minus material costs (mailers, door hangers, yard signs, etc.) and any ad spend. Of course, for these spending categories, you will have the opportunity to review and approve them or adjust as needed before moving forward. Anyway, all of our time and labor costs will be refunded to you if we don't meet the positive ROI expectation.
MEET THE FOUNDER, DANNY
Hi, I’m Danny.
Danny is the founder of Neighborhood Kings, a marketing agency dedicated to empowering home services businesses such as plumbing, electrical, landscaping, cleaning, and more. Recognizing the challenges that small and medium-sized home service businesses face in competing for customer attention, Danny founded Neighborhood Kings to provide a better, more financially efficient marketing solution.
With a unique blend of hands-on experience in commercial landscaping and building maintenance, combined with a strong background in digital marketing from his agency work and freelancing, Danny brings a wealth of knowledge to the table. Danny holds a Bachelor's degree in Industrial and Operations Engineering from the University of Michigan. His experience in e-commerce further enhances his ability to deliver comprehensive marketing strategies.
Neighborhood Kings sets itself apart by not relying solely on expensive digital strategies often dominated by companies with the most ad dollars. Instead, the agency combines offline and key online marketing strategies, ensuring clients receive the best value for their marketing investment. This approach allows Neighborhood Kings to help service businesses grow efficiently and effectively.
Danny is passionate about fulfilling the needs of business owners who provide excellent services to their communities and have a desire to grow. His results-focused mindset and unwavering commitment to client satisfaction are the driving forces behind Neighborhood Kings.
MEET THE FOUNDER, DANNY
Hi, I’m Danny.
Danny is the founder of Neighborhood Kings, a marketing agency dedicated to empowering home services businesses such as plumbing, electrical, landscaping, cleaning, and more. Recognizing the challenges that small and medium-sized home service businesses face in competing for customer attention, Danny founded Neighborhood Kings to provide a better, more financially efficient marketing solution.
With a unique blend of hands-on experience in commercial landscaping and building maintenance, combined with a strong background in digital marketing from his agency work and freelancing, Danny brings a wealth of knowledge to the table. Danny holds a Bachelor's degree in Industrial and Operations Engineering from the University of Michigan. His experience in e-commerce further enhances his ability to deliver comprehensive marketing strategies.
Neighborhood Kings sets itself apart by not relying solely on expensive digital strategies often dominated by companies with the most ad dollars. Instead, the agency combines offline and key online marketing strategies, ensuring clients receive the best value for their marketing investment. This approach allows Neighborhood Kings to help service businesses grow efficiently and effectively.
Danny is passionate about fulfilling the needs of business owners who provide excellent services to their communities and have a desire to grow. His results-focused mindset and unwavering commitment to client satisfaction are the driving forces behind Neighborhood Kings.
Frequently Asked Questions
- Traditional marketing agencies are a dime-a-dozen and use digital-only tactics that face high competition. Their strategy relies on your ability to provide ad spend and compete with the big guys.
- Neighborhood Kings uses a mixed offline-online strategy that is specifically proven to work for growing home service companies. By hyper-targeting a neighborhood to get increased touchpoints with the same prospects, we significantly increase your chances of getting new business, all for the best bang-for-buck.
- A desire to grow your home service business
- A professional and communicative website to capture leads
- Someone who is going to answer your phones and customer inquiries. A lead is only as valuable as the follow up!
- Most people don’t buy a home service the first time they see your company. The Neighborhood Kings strategy is about getting more touchpoints with your prospective customers through multiple methods over time. By doing this, we build trust and familiarity so that when the customer is ready, they choose YOU. By using the methods that your competitors are not, you’ll get more new business for a more efficient cost – which means more profit!
- Part of the value of these marketing strategies is that they require boots-on-the-ground. The most cost effective way for our clients to get this done is by assigning the task to someone from their own teams.
- For help with delivery, our Pro package includes door hanger and yard sign installation nationwide. Our Base package offers it as an add-on in select areas.
- Book your call now to get started!
PROFESSIONAL APPROACH
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